Corporate gifting is a great way to show appreciation to valuable business partners and clients.


However, it can be tricky, especially for small businesses with limited budgets. Giving the wrong gift or giving it inappropriately can damage relationships and negatively impact your brand image. To help you avoid such pitfalls, we have compiled a list of dos and don'ts to guide you in corporate gifting.

The Dos of Corporate Gifting


Do Your Research

Before choosing a gift, it is essential to research the recipient's likes and interests. This way, you can personalize your gift and make it more meaningful. You can also consider the company's culture and customs to avoid any cultural missteps.

Do Set a Budget

Corporate gifting should not break the bank. Determine a budget that is reasonable for your business and stick to it. A practical and thoughtful gift within your budget can leave a lasting impression on the recipient.

Do Consider the Timing

Timing is critical when it comes to corporate gifting. Avoid gifting during the holiday season when everyone is inundated with gifts. Instead, consider gifting during off-seasons or important company milestones to make your gift stand out.

Do Package Your Gifts Well

Presentation matters when it comes to corporate gifting. A well-packaged gift can leave a lasting impression on the recipient. Consider packaging your gift in branded wrapping or with a personalized note to add that extra touch.

Do Include a Personalized Note

A thoughtful message can make all the difference in a corporate gift. Take the time to write a personalized note expressing your gratitude, and it will go a long way in cementing your business relationship.

Do Gift Practical Items

Practical gifts are always appreciated, especially in a corporate setting. Consider gifting items such as desk organizers, stationery, or tech accessories that can be used in the workplace.

The Don'ts of Corporate Gifting

Don't Give Expensive Gifts

While it may be tempting to splurge on your clients or business partners, giving expensive gifts can put them in an awkward position. They may feel uncomfortable accepting such lavish gifts, or worse, it may appear as if you are trying to buy their loyalty.

Don't Gift Alcohol or Tobacco Products

Gifting alcohol or tobacco products can be viewed as inappropriate in some cultures and companies. It is best to err on the side of caution and avoid such items altogether.

Don't Gift Highly Personal Items

Gifting personal items such as clothing or fragrances can be tricky and may come across as presumptuous. Stick to practical and business-related gifts to avoid any unintended messages.


Don't Gift Competitors' Products

Gifting competitors' products can send the wrong message and harm your business relationship. Instead, focus on promoting your own brand and products

Don't Forget to Follow Up

Following up with your clients or business partners after gifting is essential. It shows that you the relationship and are interested in maintaining it. A simple phone call or email can go a long way in cementing your business relationship.


In conclusion, corporate gifting can be a powerful tool in strengthening business relationships. By following these dos and don'ts, you can ensure that your corporate gifts are thoughtful, appropriate, and impactful. Remember, it's not about the value of the gift, but the thought and effort put into it that counts.